어딘가 모자라고 우스꽝스럽지만 따뜻한 무언가를 지닌 아자씨(AJASSI)의 묘한 매력을 캐릭터화했다. 외롭고 소심하며 평범하지만 내 아버지이자 이웃이기에 마냥 미워할 수가 없다. 힘든 삶에 따뜻한 유머를 선사하는 ‘아자씨’의 거부할 수 없는 매력을 표현한 제품을 선보인다.

With the appearance of “an average middle aged man”in his 50s with balding head with a slight smile, probably an average salary man, is the main character. We intend to show the image of cute and friendly middle aged man living a lonely, timid, and mundane life. This is because he is my father and my neighbor. This is why we chose the character’s name as “AJASSI.” We are not intending to make fun of the subject, but we want to show the weary lives of each and every one. It is obvious that youth and energy gets more attention in this era of lookism, but life is living one as is.